MarketingMIXED
Email Marketing Fundamentals
Turn email campaigns into a revenue engine—build lists, write subject lines, and automate for measurable growth.
★★★★★New(0 reviews)Last updated: Sep 30, 2026
By GOPES Media
Level
BEGINNER
Language
EN
Enrolments
1 students
Views
3
About this course
Master the essentials of email marketing and turn your campaigns into a powerful growth engine. This practical course walks you through building engaged subscriber lists, crafting irresistible subject lines, and designing emails that drive clicks and conversions. You'll learn how to segment audiences, automate workflows, and analyze performance to continuously improve results. By the end, you'll have a complete, ready-to-apply email strategy that boosts revenue and builds lasting customer relationships. Whether you're a marketer, entrepreneur, or career-switcher, these fundamental skills will set you apart and deliver measurable impact from day one.
What you'll learn
- ✓Design a lead magnet strategy to grow an engaged email subscriber list by at least 20% within 90 days
- ✓Write subject lines that achieve an open rate above the industry average of 20%
- ✓Construct an email layout using proven design principles to improve click-through rate by 15%
- ✓Segment an email list based on subscriber behavior and demographics to increase engagement by 10%
- ✓Implement an automated welcome email workflow that reduces unsubscribes by 5%
- ✓Analyze email campaign performance metrics using A/B testing to identify and apply improvements
- ✓Create a complete email marketing strategy that aligns with business goals and targets a measurable increase in revenue
- ✓Apply CAN-SPAM and GDPR compliance rules to ensure legal email practices
Requirements
- Basic understanding of marketing concepts (e.g., target audience, value proposition).
- Proficiency in using email and web browsers for daily tasks.
- Basic copywriting skills to craft clear and compelling messages.
- Familiarity with spreadsheet tools (e.g., Excel, Google Sheets) to analyze campaign data.
- Access to an email marketing platform for hands-on practice (e.g., Mailchimp, Klaviyo).
More courses by GOPES Media
Related courses
