Digital Marketing for Beginners

About this course

What you'll learn

• ✓Compare digital marketing with traditional marketing and summarize key stages in the evolution of digital marketing.
• ✓Create content assets designed to attract target audiences and convert them into leads or customers.
• ✓Design and build an email marketing campaign using tools such as Stripo, BeeFree, and Selzy.
• ✓Evaluate affiliate and growth marketing strategies and select appropriate approaches for a given business goal.
• ✓Develop and manage a pay-per-click advertising campaign with defined targeting, budgeting, and performance measurement.
• ✓Apply professional ethics and responsible decision-making principles to digital marketing scenarios.
• ✓Plan an integrated digital marketing campaign that aligns content, email, affiliate/growth, and PPC tactics with measurable business objectives.

Requirements

• Basic computer and internet navigation skills, such as using a web browser, email, and uploading or downloading files
• Access to a reliable internet connection and a computer or laptop for using online marketing tools
• An active email account for practicing email campaign setup and testing
• No prior digital marketing experience is required; familiarity with basic business concepts is helpful but not mandatory
• Willingness to create free or trial accounts in tools such as Stripo, BeeFree, and Selzy